Lead Magnet Creation

Lead magnets are one of the most misunderstood tools in the online coaching business. Everyone says, “Give value. Offer a freebie. Build your list.”Most advice sounds simple enough, but it’s also incomplete. None of that is wrong; Lead magnets are free things, make it easy to create, super easy to say yes, but only sticking to this advice is also where most lead magnets stop working. And you know lead magnets are the foundations of a scalable coaching business, and yet we go wrong here. While many lead magnets are created to collect email addresses, the ones that actually convert are designed to do somethingRead More →